Toboggan Lodge, Cornell University
Paulina Aroch-Fugellie (Society for the Humanities Fellow, Cornell University; Assistant Professor, Cultural Studies, Centro Nacional de las Artes, Mexico)
“Leverage” is an inquiry into the work of the artistic branch of the 2012 Mexican student movement. Excluded from the usual circuits of aesthetic and economic value production, the work of Artistas Aliados provides an opportunity to explore contemporary geopolitics of value from a position of relative exteriority. Aroch departs from the thesis that neoliberalism has appropriated the formal dimension of our imaginations as a result of its global hegemony over economics and mass media. Neoliberalism’s colonization of form mobilizes unconscious affective content to the advantage of capital, which Artistas Aliados strive to leverage to their own advantage.
With a background in literature and African studies, Paulina Aroch-Fugellie holds a Ph.D. in cultural analysis from Amsterdam University, specializing in postcolonial theory. She is assistant professor in cultural studies at the Centro Nacional de las Artes, and lecturer in “Scenario of Africa” at the Tecnológico de Monterrey, both in Mexico City. Currently, she is a fellow at the Cornell Society for the Humanities, where she investigates the notion of artistic value from the perspective of the global periphery, focusing on Mexican art. Her previous publications address the intersections of knowledge and power in contemporary artistic and academic practices.